Date: Aug – Oct 2015
Client: Yogayama
Team: Hyper Island
My last project at Hyper Island was for a very traditional Yoga studio in Stockholm called Yogayama, and it was a great challenge implementing digital into a yoga space.
I conducted extensive staff interviews as well as customer interviews, to understand the business culture and beliefs and ended up with a solution which was visualising data in a much more observational way than saying you’re doing progress or not, since one of our key insights is that Yoga is about looking inwards and at the journey instead of looking at how successful you are.
So, even if we were displaying data, it won’t indicate whether that visualisation is good or bad – as well as giving the user the function of reflecting and keeping track on how they are feeling through the “self reflection”. Based on that visualisation of how you are feeling, you would get recommendations of podcasts, tutorials and classes to partake in to balance yourself.